Solwat Green Maintenance

A redesign and growth plan for the servicing side of Solwat, with town pages for local search and a site that looks unmistakably part of the same company.

Sector
Renewable energy servicing
Location
Lymington, Hampshire
Scope
Redesign, local SEO, growth strategy
The brief

What they needed

Solwat Green Maintenance services and repairs heat pumps, solar PV, battery storage, solar thermal and EV chargers, for homeowners, landlords and property portfolios, including systems Solwat didn’t install.

It needed its own site to win servicing work, but it also had to look and feel like the same trusted company as the installation business. And because servicing is local, it needed to be found town by town.

What we built

Designed around how customers choose.

  • A service page per technology

    Heat pumps, solar PV, batteries, solar thermal and EV chargers, plus emergency repairs and planned maintenance contracts.

  • Town pages for local search

    Pages for Lymington and the New Forest, Bournemouth, Poole, Christchurch, Southampton and Portsmouth.

  • One family of sites

    A design that matches the installation site, with navigation that links the businesses together.

  • Advice that earns visits

    Guides on how often systems need servicing and how to troubleshoot a heat pump.

  • A growth plan

    An audit covering the different customers, from homeowners after an install to landlords and people whose installer has gone, with messaging, an enquiry flow and a recurring service plan for each.

  • Clear calls to action

    Booking prompts and click-to-call in the header, the first screen and the footer.

In search

How it reads on Google.

The homepage title leads with the services and the area customers search for, with the brand at the end.

Solwat Green Maintenancesolwatmaintenance.co.uk

Heat Pump & Solar Servicing Hampshire & Dorset | Solwat

Let’s build something that works.

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